Chelsea have lastly introduced their shirt sponsorship with Infinite Athlete.
It’s taken some time to come back to fruition, with the rumours in regards to the sports activities information firm changing into out “principal accomplice” beginning greater than a month in the past, however it’s solely now that we’re seeing the deal completed.
There’s been a really lengthy interval of approval from the Premier League, partly as a result of IA is a brand new firm shaped by a merger, that means that the £40m they’re paying us every year is a big sum in comparison with their lifetime income
Within the gentle of Manchester City and Newcastle’s questionable tie ups, the league are actually sizzling on ensuring that sponsorships aren’t artificially pumped up.
It brings to an finish an embarrassing begin to the season the place Chelsea have performed and not using a sponsor on their shirt in any respect, making us look a bit like a Sunday league staff.
Infinite Athlete will sponsor the ladies’s staff too, and actually our first sport with their brand on our shirts would be the ladies’s sport in opposition to Tottenham tomorrow night.