25 October 2023
Luke Hornsley is main the way in which relating to getting extra adults in Oxfordshire concerned in enjoying badminton by way of No Strings Badminton.
The Relationship Supervisor for South Central has helped launch No Strings periods in Bicester after discovering a chance for Bicester Badminton Membership to bridge a niche in grownup participation.
No Strings Badminton is one among Badminton England’s kitemark programmes and greater than 100 periods run throughout the nation. The organised periods are delivered by a No Strings coordinator who helps organise the periods, guaranteeing everybody has a enjoyable and satisfying on-court expertise. With no membership membership or reserving required, gamers can merely flip up and play badminton with adults of blended skill in a relaxed social surroundings.
Goal
Up till now, Oxfordshire have by no means delivered periods within the county and Hornsley made it his mission to vary that.
Hornsley approached the shortage of No Strings Badminton periods throughout Oxfordshire through the use of Badminton England’s mapping programme.
He recognized areas of excessive participation demand and which golf equipment had been situated centrally to those areas.
Bicester Badminton Membership arose as a membership who had an enormous alternative to begin a brand new No Strings session to profit the local people.
The advantages to the native space had been the ‘flip up and play’ type badminton periods which might help the membership in creating an alternate income stream.
“We didn’t have any No Strings Badminton periods in the entire of Oxfordshire,” Hornsley mentioned.
“I did some focused work on sure golf equipment and Bicester had been one of many golf equipment I approached.
“I simply supported them in getting skilled up and organising the periods after which promoting the periods on our exercise finder.”
Badminton England supported the set-up of the periods with a £250 grant to cowl preliminary courtroom reserving prices and dangers related to the membership.
Supply
Badminton England labored with Bicester Badminton Membership to launch No Strings Badminton in October 2022, with periods organised by membership coaches on membership member nights to behave as a feeder into Bicester BC.
The periods proceed to run on a Tuesday night from 7pm-9.30pm and are open to everybody to provide it a attempt. The membership prices £5 for adults and £3 for the unemployed.
The periods are marketed on Badminton England’s exercise finder software after which regionally marketed by Bicester BC.
Outcomes
Bicester BC now have as much as 30 common individuals who attend the No Strings periods every week.
The introduction of the programme has created a brand-new income stream as some individuals turn out to be members of the membership.
Because of the success of the preliminary No Strings periods, Bicester BC want to ship an additional session on Wednesday evenings for intermediate gamers, creating one other pathway into membership periods.
“No Strings Badminton is such an important product for adults who’re new to badminton or returning to the courts,” Hornsley added.
“With individuals busier than ever, being able to show up with out reserving to an organised session for a enjoyable and pleasant exercise is so essential for individuals’s well being and well-being.
“It’s been an actual privilege to have supported Bicester Badminton Membership on this undertaking and to have made such an influence with 30 gamers now commonly attending.”
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