YONEX All England volunteers to learn from thrilling new partnership with West Midlands Trains.
Badminton England are delighted to announce an thrilling new strategic partnership with West Midlands Trains (WMT) forward of the YONEX All England Open Badminton Championships.
With our volunteers on the coronary heart of probably the most prestigious world tour occasion on the badminton calendar, it has been confirmed that WMT – operator of companies underneath the West Midlands Railway and London Northwestern Railway manufacturers – will present one free return journey for all 250 volunteers to the Championships.
The Championships are dedicated to exploring sustainable methods of working and are repeatedly reviewing its processes and partnerships to discover good follow and impactful adjustments for now and the long run.
Constructing on our reference to companies inside the area, the connection with WMT will speed up our aspirations to scale back our carbon footprint by providing a extra environmentally sustainable different to automobile journey.
We’re thrilled that the advantages can be delivered on to our volunteer workforce, who give their time freely to make these Championships a world class expertise for gamers, coaches, fellow volunteers and badminton followers.
The occasion, happening within the centre of Birmingham on the Utilita Area, between 12th-17th March, is a key occasion on the Highway to Paris 2024 with the world’s greatest gamers taking to the courts.
Inspiring the subsequent technology of badminton gamers is paramount to the legacy of the YONEX All England and it’s hoped that this new strategic partnership will proceed to spotlight and construct fairness within the occasion inside the West Midlands area.
We want to encourage all ticket holders and workers to journey by prepare utilizing the West Midlands Railway and London Northwestern Railway networks.
Sophie Gardner, WMT Gross sales and Partnership Supervisor, mentioned: “We’re delighted to accomplice with Badminton England to assist present a transport resolution for volunteers and spectators on the prestigious YONEX All England Open Badminton Championships.
“With lots of of trains arriving each day at Birmingham New Avenue from a variety of locations, plus inexpensive costs, our companies are the proper selection for badminton followers throughout the nation.”
Jenny Clark, Industrial Director at Badminton England, mentioned: “We’re thrilled to have partnered with West Midlands Trains. It is crucial that we proceed to develop strategic partnerships that assist us additional develop the Championships and we’re delighted that this new collaboration permits us to assist the unbelievable group of volunteers who make the occasion potential.”
“I’m wanting ahead to working with WMT as we proceed to construct connections with native companies within the area.”
The Utilita Area is located a 20-min stroll away from Birmingham New Avenue station. The station is conveniently served by a number of operators together with London Northwestern Railway (LNR), an operator working down the very spine of England. It connects the financial powerhouses of London and Liverpool with the West Midlands. Tickets booked upfront supply the best saving, with London to Birmingham from £8 when booked upfront. Tickets can be found as much as 12 weeks upfront.
For these travelling regionally, West Midlands Railway (WMR) presents a easy resolution for occasion guests travelling from West Midlands places. The operator additionally serves Snow Hill and Moor Stret stations – each situated a strolling distance from the Utilita Area.